Top Fashion Games in Oceania: Q1 2025 Performance

In the first quarter of 2025, the fashion gaming landscape in Oceania saw notable trends across the top five applications. The data, provided by Sensor Tower, reveals insights into downloads, revenue, and active user engagement.

Project Makeover from Magic Tavern, Inc. experienced a decline in weekly downloads, dropping from approximately 5.4K at the start of January to about 2.4K by the end of March. Revenue fluctuated slightly, peaking at around $70.6K in mid-February. Meanwhile, active users decreased from 39.5K to 21.8K over the quarter.

Covet Fashion: Dress Up Game by Crowdstar LLC maintained steady weekly downloads, averaging a few hundred. Revenue spiked to $20.4K in the week of February 10 before settling to around $9.9K by the end of March. Active users remained relatively stable, hovering around the 2.5K mark.

SuitU: Fashion Avatar Dress UP from Libii HK Limited showed a consistent performance with weekly downloads ranging between 700 and 1.5K. Revenue saw a notable increase to $13.6K in early March, while active users stayed steady, averaging around 13K.

Glow Fashion Idol by Crazy Labs had a strong start with over 6K downloads weekly in early January, which gradually declined to 2.6K by March. Revenue mirrored this trend, starting at $7.3K and dropping to $4.5K. Active users peaked mid-quarter at 11.5K before stabilizing around 9.3K.

Finally, Love Nikki-Dress UP Queen from Galaxy Play Technology Limited had modest weekly downloads, ranging from 100 to 300. Revenue experienced a peak of $7.5K in February, while active users remained just above 1K throughout the quarter.

For more detailed insights and further analysis, visit Sensor Tower.